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sunrise
They say that all good things must come to an end, and so it is for the Law Firm Marketing Mastery Podcast.

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This isn’t the end, though, but a time for a new beginning.

To get the new podcast and all of it’s glory you can CLICK HERE and be taken to The Art of Lawyering, my new podcast.

You can also find the new podcast on iTunes by CLICKING HERE.

Why am I doing something different?

You’ll have to listen to the podcast to find out, but I promise you’ll like it!

And, before I go, I want to give all of you who listened, commented, reviewed, and participated a heartfelt thank you. I do this not just to scratch my own itch but to make life easier for all of you lawyers out there trying to make a go of it on your own.

See you at The Art of Lawyering!

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3 law firm lessons learned from seahawks

Tonight I watched my beloved Seattle Seahawks lose in excruciating fashion to the New England Patriots. And I’m a glutton for punishment, so I didn’t just turn the TV off when the game ended – I stuck around for the press conferences.

The thing was, though, when I listened to what the guys were saying, I heard some great lessons for law firm owners and for life in general, so I thought I’d share them here.

To find out what they are, listen to the podcast…

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In this week’s podcast I talk to Thom Singer, professional speaker and law firm marketing expert. We talk about his secrets to success, a few of the ABC’s of law firm marketing, and the secret to getting new clients.

Enjoy!

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Resources

thomsinger.com

Thom on Twitter

The ABC’s of Entrepreneurs

ideal client for your law firm
I spend a lot of time thinking about, and adjusting, who my ideal client is. Know why I do this? Because if you can pin down who your ideal client is, it allows everything else to fall into place.

Let me give you an example to show you what I mean. One of the LFC members in our private Facebook group asked the group the other day where he should spend $300 he had laying around for marketing his practice. He wanted to know if he should use google ads or do something else.

Before I could answer I needed to know who exactly what his practice area was, and then I needed to know precisely who his ideal client was. Then I could answer his question pretty easily.

For example, if he’d said, “I’m a DUI attorney and my ideal client is a 30 year old professional with no criminal history who is scared about losing their driver’s license and harming their reputation,” then I’d probably tell them to give adwords a shot (among other things).

If he’s said “I’m an estate planning attorney and my ideal clients are young families who know they need protection but aren’t sure what that is or how to get it,” then I I’d tell him to go talk to local real estate agents, accountants, financial planners, or consider facebook ads.

If his ideal client in the above scenario was people with high net worth that are looking for a second opinion on their estate planning set up, I’d have a completely different answer for where he should spend the money (find those high net worth financial planners and take them out to lunch).

The point is, the way you are going to spend your money is heavily dependent on what you do and who you serve. If you don’t know the answers to those two questions, then you’re just pissing your money away.

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overcome fear

Everyone suffers from fear. Even the top performers, major rainmakers, and gurus experience fear.

What separates them from you is that they have incorporated strategies into their lives to overcome fear. And that’s what Julie is here to talk about today.

The Cheat Sheet

  • What are three strategies for overcoming fear?
  • How to work a room the right way.
  • What separates great performers from average ones.
  • Whether or not it’s possible to go from average to great.
  • And so much more…

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I know how important it is to get my name out there to people that can send me business. And I know how receptive people generally are to meeting me. So why do I still find myself, from time to time, circling the block around a the office of the meeting I have trying to pump myself up to go through the door?

That’s what Julie Helmrich is here to talk to us about today. She’s a psychologist who’s focus is on overcoming fear and making you a better you. She’s the creator of the Year of Personal Growth and an expert when it comes to getting the most out of you.

Thanks Julie Helmrich!

If you enjoyed this session of the Law Firm Marketing Mastery Podcast, let Julie know by clicking on the link below and sending her a quick shout out on Twitter:

Click here to thank Julie on Twitter!

Resources from this Episode

Year of Personal Growth

Julie Helmrich on Twitter

You’ll also like:

Law Firm Marketing Mastery Bookshelf

Law Firm Marketing Mastery Resources

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