how to start a law firmMy law clerk is taking a class this semester on starting a law firm. We meet once a month to chat and catch up, and when he told me this I couldn’t help but be interested.

This week someone came to speak to the class about starting a law firm the right way. She was a “successful” law firm owner and wanted to give some tidbits to the class about how to do things the right way.

Guess what she talked about the whole time?

  • Insurance
  • Office space
  • Accounting software
  • File storage

Guess what she spent no time on?

Getting clients.

Stop worrying about everything else and start doing everything you can to get clients. Once that happens you can figure the rest out. And, if you are talking to someone that claims to know something about how to start a law firm and they don’t start with getting clients, run the other way.

If you are struggling, if you are worried about failing, if you aren’t sure how you are going to pay your bills next month, drop everything and start doing whatever it takes to get clients. Then call me and thank me when everything turns around.

law firm marketing booksIf you missed part 1 of this series, click here. If you missed part 2, click here.

Over time, as my firm began to grow and become more successful, I started putting more money into the bank. We were having $20,000 months, then $30,000 months, then $40,000 month, but something funny was happening.

We weren’t making any more money.

What I mean is, it seemed like at the end of every month I’d look at the bank balance and we’d be right where we were when we started. That made no sense, particularly when we had a big month, but it was true.

Then I read this must read law firm marketing book and not only did I gain an invaluable perspective on where the money was going, I implemented a system to put more of it in my pocket.

Must Read Law Firm Marketing Book: Profit First by Mike Michalowicz

This book takes a completely different perspective on managing the money of your business. In this book, the emphasis is on taking out the profit first. The idea is, if you do that, then you adjust your expenses accordingly, you get the most out of your business.

I implemented this system in October of last year, taking out only 1% for profit. And it was pretty cool to cut myself a check at the end of the quarter as a bonus that just goes right into my pocket.

After implementing the system I’m now confident in knowing where every single dollar coming into my business is going. I’m building a fund for taxes, for emergencies, and, of course, for profit.

This book is easy to read and gives you step-by-step instructions for implementation.

To get a copy of the book, click here.

If you can answer this one question you can figure everything else out…

“How am I going to get clients?”

If you know the answer to that question, you’ve got a successful law firm on your hands. If you don’t, then you better sit back down and do some more planning.

The sooner you learn the answer to this question, the sooner your eyes open to the possibility of making your dreams come true.

I need to plan a little more.

The timing just isn’t right.

When the economy improves.

Once that bonus check gets paid.

I just need a little more experience.

I will when I save a little more money.

Which one of those excuses have you used to put off doing what you know you should be doing? Which one of those excuses have you used to hide from chasing your dreams?

Stop hiding. Stop putting it off. Take action. Chase your dreams.

Tomorrow is a great time to procrastinate. Today is a great time to get shit done.

If you missed part 1 of my Must Read Law Firm Marketing Books for 2015 you can find it here.

You might have noticed that the first book I suggested wasn’t all that much about law firm marketing. There’s a reason for that. Until you have the foundation in place to accept success and believe that you can do anything you put your mind to, all the how-to books in the world won’t help.

Which brings us to our next must read book for 2015.

This book is also not about marketing your law firm – not in the sense you are probably thinking of. But if you read this book and give it a chance to sink in, you will never look at the world, much less your business, the same way again.

This book is purely about mindset. It will get you to see yourself, and the world, not as a set of excuses, but as a set of preconceived ideas you are placing on it. It will also show you how to change your perception, to alter the way that you view the things that happen in your world, so that instead of dragging you down they lift you up.

The name of the book is The New Psycho-Cybernetics. The book was originally written by Maxwell Maltz, a plastic surgeon, but it was updated recently by Dan Kennedy, a business and marketing expert.

To get the book, click here.

And again, if you aren’t interested in growing, if you aren’t interested in creating a successful law firm, then just keep doing what you are doing. If you are interested in change, then check this book out.