“Will This Work…?”

Frequently Asked Questions About Law Firm Confidential

Hi, it’s Chris. I’ve answered your most frequently asked questions here about whether or not Law Firm Confidential is right for you. I promise to always be honest with you, and I’ll tell you whether this course is right for you or not.


“What if I haven’t started my law firm yet?” You do not need to have started your law firm to join Law Firm Confidential. I’ll show you exactly how to create and launch your law firm from start to finish. In fact, having some time to prepare your law firm before launching can actually be a good thing.

“How is Law Firm Confidential different from other courses on the market?” I’ve personally tested a lot of different courses out there related to law firm marketing and starting a law firm. Each of the courses I’ve tried has some good qualities about it, but something was always missing.

Law Firm Confidential contains extraordinarily detailed material on the business foundations required to have a successful law firm, the marketing and management concepts every successful business has, PLUS specific, step-by-step instructions for how to create and execute on these principles. I’m not just going to talk about facebook, for example, I’ll give you a step-by-step process for implementing it into your law firm.

“How do I know if I’m ready?” You’ve been reading my material for years. You’ve been listening to my podcasts. You may have even attended some of my webinars. You have enough information to decide. Now it’s up to you. I encourage you to look inside and decide if this is right for you. It’s natural to have doubts. We all do — the invisible scripts around starting something online are so deep, they often hold us stagnant for years. If Law Firm Confidential truly isn’t for you, don’t join. We’ll part as friends with no hard feelings, and I’ll continue sending you my free emails and podcasts. But, if you’re ready to break the shackles of your job, your calendar, and your 9-5 income, Law Firm Confidential can help.

“Is this just for new law school graduates? I have been practicing for 15 years.” I’ve discussed these concepts and strategies with people right out of law school starting a law firm from scratch and with people who have been practicing for years and want something more out of their firm. All you need to be successful with the information I’m going to give you is a desire to make it work.

“How much help am I going to get? Is there a way I can talk to Chris for a minute if I get stuck?” Sorry, as much as I want to, I can’t do 1-on-1 calls. But the truth is, you don’t need a call with me. I’ve built community and support right into the course. Get answers in minutes. (Note: If you join the Platinum Level version of Law Firm Confidential, you’ll be part of a small mastermind group with myself and 3 other individuals that meets weekly. We’ll have plenty of time to talk then.)

“How do I convince my husband/wife to let me buy this product?” First things first, it shouldn’t be that difficult. At $47/month, you should be able to pay for the course by foregoing a couple of lattes. Plus, you’re a lawyer, persuasion is your job. And, after the first month, you should be making at least $47 more dollars a month. The course should pay for itself and ten times more.

With that being said, though, this is an important question, since starting a law firm is challenging, exhilarating, and new all at the same time! So you’ll want your partner in your corner when you start. I recommend telling your partner a little bit about my story. Show them some of the material I’ve already created. And finally, explain exactly why you want LFC — what will your own law firm do for you, why LFC, and why now? — and show them how serious you’re taking this. If you make the case candidly and honestly, you’ll be able to talk through any barriers they have about you joining the course.

“How long do I have to decide?” Law Firm Confidential closes Sunday, April 20, at 11:59 p.m. Pacific.

“When can I expect to make money?” I can’t promise you specific results from your online business in a specific time frame. Nobody can. And you shouldn’t trust anyone who does. Here’s why: we all begin at different levels of sophistication, experience, and skill. We all have different markets. It would make no sense to promise “one size fits all” results just to get you to like me. In fact, I’d rather be honest about the challenging nature of this material, which is why I added the forum and am committed to continuously adding more information. If you’re deliberate, methodical, and follow the action steps, you will see results. And looking back, 1-2 years from now, the amount of time you invested will pale in comparison to the recurring rewards you’re accruing — just like with my firm that, 2 years after opening, grossed over $250,000.

“I need to make money FAST. Will this help?” Many of you reading this will have already opened your law firm and will be struggling to make ends meet. Or you will have recently opened and found getting clients was harder than you thought. Part of this course will include strategies for getting clients fast, but your fast and my fast may be defined differently. There are no get rich quick schemes in entrepreneurship. If you want to be successful you’ve got to be committed to putting in the work. I can get you there, but it may take some time.



“Ugh, I don’t want this to become yet another thing on my to-do list.” The last thing we need is another thing to make us feel guilty. One of the ways Law Firm Confidential is completely unique is that I’ve baked the psychology of success and taking action right into the course. Law Firm Confidential isn’t a brain dump about business tactics; it’s a complete, measured system for going from nothing to a working, successful law firm. And with the low monthly fee that will never go up, you can progress at your own speed, even take a break if you need to.

“What if I fall behind?” Don’t worry — Law Firm Confidential is purposefully extremely affordable so you can take a break from the material if you’re out of town, on vacation, or just swamped for a few days. Interruptions happen, and your Law Firm Confidential course will ALWAYS be here for you when you’re ready.

“What if I live in Europe (or somewhere else)?” Yes, Law Firm Confidential will help you. Though I’ve never practiced law anywhere but the United States, the principles I’m teaching at LFC are tried and true business principles. They apply anywhere.

“What if I’m left-handed? What if I live near the equator? What if my hair used to be blonde, but is now brunette, and I just saw two gray hairs last night?” I call this “Special Snowflake Syndrome,” where we believe something in our lives is so unique, nothing will ever help. At some point, you’re looking for an excuse not to join. My goal is to show you that is not true, that it’s just a crippling excuse. This material works with men, women, beginners, experienced entrepreneurs, Americans, international students, and yes, even people who live near the equator. If you truly believe you are so unique that years of the most comprehensive material on starting and building a successful law firm will not help you, please don’t join!

“What if I’m just lazy and unmotivated?” A huge myth in behavior change is that the solution is to “buckle down” or “work harder.” This is false. That’s why a list like “3,000 ways to improve your law firm!” is a waste of your time. You don’t need an encyclopedia about starting a law firm or a list of random business ideas. You need to know how to turn your skills and passions into a profitable concept, then use a proven, step-by-step system to turn it into a business. LFC shows you every step of this process.



“Is this course right if I have no experience?” Experience can be helpful. It can also be a crutch. What’s great about having no experience is you have no expectations. You’re not going to be burdened with “that’s not the way I’ve always done it” syndrome. I’ve helped people right out of law school start a successful business using these techniques and I can help you do the same.

“Is it right if I already have an established law firm?” LFC can give you the marketing insights to transform your business — if you’re willing to apply the principles to your business. The key here is to be open to changing your mind and listening to the market. I teach you exactly how to do this, but you must be open to trying a different way of looking at your service offering and marketing. If you’re not ready to change your business to follow LFC principles, please do not join.

“I’m already making decent money with my firm. Will LFC help?” Again, if you are willing to apply these principles to your business, Law Firm Confidential will help you make more money, no matter the current status of your firm. If you are making decent money with your law firm then you know there are always elements that can be tweaked to produce a better experience and produce more revenue.

“I’m in a small town, will this work for me?” Yes, these strategies will work in a small town. In fact, there will be specific strategies outlined depending on the demographics of your potential client base.

“My market is extremely competitive, will I be able to break into it?” There’s one thing I’ve learned about the competitiveness of law firms from a business perspective having moved to Seattle, a city of 3 million people, with absolutely no contacts in the area – there is no such thing as a competitive legal market. Now, they may be saturated, but if you apply the principles I’ll be teaching, you will make money with your law firm and your peers will quickly come to know you.



“How does the course work?” Law Firm Confidential is a continually growing body of information and expertise for you to continually draw on for inspiration and direction for starting and building a successful law firm. Each week I’ll be adding a new piece of content, building on the previous week, with the goal being if you start at the beginning of the content and move forward you should be able to build a successful law firm. As long as you are an active member you will have access to all of the content.

“Is this course live? What if I can’t fly to Seattle?” This is NOT a live, in-person presentation, so you can get started immediately. That also means you don’t have to spend money to attend an event, take time away from your family, and come back home with a notepad full of “to-dos.” Law Firm Confidential lets you complete this material from the comfort of your own home, at your own pace. And since all videos are transcribed and downloadable in multiple formats (mp3), you can even learn during your commute.

“Do I get access to the entire course at once?” Yes. When you sign up you will get access to all the content that has been released up to that point. But, it is highly suggested that you start at the beginning of the material and work you way to the end. Skipping the foundational principles at the beginning will leave holes in your business that will be hard to fix later.

“How much time does it take to participate each week?” It depends on where you’re at with the course and how much you want to get out of the course. The beginning stages will only take 1-3 hours of your time a week. But, as you begin to build on the lessons, more and more time will be required (because your business, and the responsibilities that go along with that business, will start to grow – but don’t worry, I’ll also have strategies and tactics for actually freeing up your time over time).

“Does Law Firm Confidential help me create a website?” Law Firm Confidential will give you all of the elements a successful website has, examples of successful, live, law firm websites, and step-by-step instructions for building a website the right way.

“Does Law Firm Confidential cover business licensing, tax structure, etc.?” Yes and no. No, initially. These are typically things you need to worry about much later. Your first concern should be to find a niche that people will pay for, sell enough to know the idea is valid, then implement systems to “scale” your business. Many beginners waste months and months optimizing tax structures, only to find that their idea was never in demand in the first place — something I consider a tragedy.



“Can I upgrade later?” You can upgrade to the Gold level at any time. Platinum status, because of the limited seats (4) requires an application process. If you’re not sure which tier of LFC is right for you, start at Bronze level — it has more than enough material to help you become successful. You can always upgrade later, when you’re ready.

“Can I get a discount for being a student? In the military? Paying in cash? Non-profit?” Sorry, no discounts. I give away 98% of my material free, and my premium courses are too valuable to discount. If Law Firm Confidential is a financial strain for you, please don’t join. Instead, start with something more affordable. Go to my resources page and buy the books I recommend and read them. That will get you started on the right path. (In Law Firm Confidential I’ll teach you how to create services so valuable, you’ll never have to discount.)

“Can I just buy a portion of the program?” No. This is a system, not a series of unconnected tactics.

“What if I try Law Firm Confidential and I decide it isn’t right for me?” You can cancel your membership at any time with no restrictions. However — and this is important — only join if you intend to follow the action steps. This course is not simply to consume information. It’s designed for you to take action.

“When will this be available again?” I don’t know, but when I reopen it, I will likely raise the price.