LFMM 016 Transcript: Break the Law Firm “Rules”

Click here to go to the show notes from episode 16

Welcome to episode sixteen of the Law Firm Marketing Mastery Podcast, where we get more clients, make more money, step-by-step. I’m your host, Christopher Small, and this week I’m going to talk to you about some of the invisible rules we live by, and how we can break those rules to enjoy being a lawyer more, enjoy being a business owner more, and enjoy life more.

And, in the tip of the week, I’m going to talk about a social media tool that is vital to your law firm success.

Before that, though, I want to remind you about my monthly newsletter. If you haven’t signed up yet, you actually just missed two pretty good months, two pretty good newsletters. I did my year in review newsletter a few days ago, and then I did my January numbers for January 2013, I sent that one out yesterday.

If you missed those, don’t worry, you get to sign up, you get the future income numbers, and then you’ll also going to get an invitation to my monthly webinars.

And there’s still time to actually sign up that and get an invitation to this month’s webinar, which is going to be tomorrow, Thursday, at 6:00 p.m. We’re going to talk about Google+, and how you can use that to increase your online presence, increase your search engine optimization results, and do a whole bunch of other cool stuff.

So, if you’re interested in that, go to lawfimrmarketingmastery.com and get signed up, you see on the right side of my website, there’s a little box there that says “Newsletter”, fill out your information and you’ll be signed up for the newsletter.

Week in Review

Okay, before we get to the feature segment, I want to talk to you about my week in review. And I’m going to start with something that’s a little personal, because it happened today, which is pretty cool. So, my daughter Blakely was baptized today. So that was pretty cool, was kind of one of those things where, it’s kind of just one of those milestones in life.

She’s about four and half months old, so, she’s getting old, you know. Tears down my cheek. She’s growing up, and pretty soon she’ll be going to college, and moving out of the house, getting a job. So anyway, that was today, it was a lot of fun, we had some family over, had some friends come over and just a good time, good to celebrate those things.

So, that’s one big thing that is going on personally. Another thing that happened this week, that’s kind of a both a personal and a professional thing, has to do with one of the great things about being a business owner. About being your own boss.

Blakely, my daughter, was sick this week for a little bit, and she couldn’t go to day care. I think most day cares have this rule where if you’ve got temperature that’s over one hundred degrees you can’t go back to day care until you’ve been under one hundred degrees for at least twenty-four hours.

So, on Tuesday, the day care people took her temperature, and she was over one hundred degrees, so they sent her home that day, and they said you can’t come back tomorrow because she’s got to have twenty-four hours without a temperature. So that meant that we were forced to figure something out.

And because I was, because I’m my own boss, and because I’m kind of in charge of my own schedule, I was able to move things around and stay home with her on Wednesday and on Thursday and take care of her, and it was nice.

I didn’t have to ask anybody, I didn’t have to… I guess clock in, and take sick days, I didn’t have to worry about any of that. I just made it happen. And that’s one of the cool things about owning a business, is that when things come up in your personal life, whether it’s a sick day or it’s you know, a concert that you’re child’s in, or you know, sporting event, or you know, you just want to go play golf one day, then you can do that.

And that’s one of the cool things about owning a business and I’ve got to kind of remind myself of that this week.

And then, finally, wrapping up this week, I finally got those radio ads started. This was the first week that they were running, and we don’t have any, no calls yet, I don’t think. Had some people opt-in to my free DUI defense guide on my website, but the website doesn’t ask where people came from.

So, I’m going to, at this point, assume that most of those people are coming from the radio because the search engine reach just isn’t that high yet, so there’s not really many other ways for people to find that site unless they’ve already heard of me in some way, or have heard the radio ads, so…right now we don’t have any results to report, that’s not atypical. I think radio typically takes at least four to six weeks before things start sinking in for people and before you start you know, getting some return on that investment.

So I will be sure to keep you updated as time goes by, but right now we’ve got no news on the radio ads front.

Feature Segment

Okay, let’s get into the feature segment of the week, which is breaking the law firm rules. And when I’m talking about rules here, I’m talking about “rules” kind of with quotation marks, right?

I’m not talking about anything that’s written in stone. I’m not talking about professional responsibility. I’m not talking about, you know legal rules. I’m not talking about statutes, case law, I’m not talking about any of that.

I’m talking about kind of the rules of owning and running a law firm. I’m talking about the rules that we live by and some of the rules that we impose upon ourselves, that we then kind of rely on and that serve us as a crutch to avoid taking chances, or they can also weigh us down, and prevent us from achieving our goals and really achieving our full potential.

And so I wanted to talk about that this week. The last few weeks I’ve been talking about a lot of kind of… tactics. I’ve been talking about how to start a law firm with under five hundred bucks. I’ve been talking about how to use the radio, and I’ve been talking about things like that.

This week I wanted to talk a little bit more about mindset. I wanted to talk a little bit more about really setting up yourself for success. And you know, getting rid of some of those rules is kind of the first step towards achieving the success that you want you know in your life and in your law firm.

Okay, so I’m going to talk in specifics here in a minute, but I kind of just wanted to talk generally first. I’ve mentioned there are two kind of sets of rules that I thought of: there are those rules that serves as crutches; and there are those rules that serve, just serve as weight, kind of holding you down and preventing you from reaching your full potential.

And the first ones I wanted to talk about are kind of the rules that are crutches. And these go by another name that we all know and love: excuses.

These are the things that we tell ourselves to prevent us from doing more than what we are doing. These are the things that, excuses that we use every day, for taking the easy way out.

Whenever you blame something on something else, this is the kind of thing that I’m talking about. “Oh yeah, I was going to go to the gym today, but it’s raining, and I don’t want to get wet.” Or “it’s too early,” or “it’s dark,” or whatever. You know: “I was going to read that book about search engine optimization but my favorite TV show is on.”

And in that case, those kind of rules just, you know, it’s easier to be lazy, it’s easier to be entertained than to work, you know? Sometimes we place these rules on ourselves, and sometimes other people place these rules on us too.

They can be put on us by parents, expectations, or ways that we are supposed to do things. Colleagues, you know, other attorneys, other business owners, idols, people that we look up to and respect, society itself, and then the profession itself.

There are a lot of people out there that want to convince you that owning a law firm is something higher than owning any other business, that somehow you have higher ideals and higher aspirations than other business owners.

And the fact is, that’s not true.

As a business owner, you have clients and customers that you need to take care of and that you need to treat correctly. And whether you’re a lawyer or, you know, you own a McDonald’s, you’ve got the same responsibilities to people.

You know, you are providing them a service, or food, or whatever, whatever that may be, and they are paying you money for that. And so, you’ve got that trust built in, and you need to make sure that, you know, you uphold that trust.

And what people try to do when it comes to being a lawyer is taking one step further and really trying to make, at least me, in the past, feel bad for using traditional business kind of tactics, right?

They said: “Oh, that’s not what lawyers do, that’s what other people do,” you know? “We’re higher, we hold ourselves to a higher standard than that.”

And the fact is that’s one of those rules that I’m talking about today, where you know, no one has said that except these people, and in some ways they are making these rules up so that you can’t, so that can stay on top of you, right? So they can impose their will on you. And so that can make you feel bad for doing things that are probably going to take business out of their pockets. Okay?

So, that actually qualifies as one of those rules that kind of weigh you down, hold you back from achieving your true potential. And these are kind of some of truths that we live with. And as we talk in more specifics I think you’ll kind of get an idea for exactly what I’m talking about.

These are things that you know, “everyone knows” in quotation marks, that aren’t to be challenged. And these are the kind of the things that stop you before you even get started down the path to achieving your goals, whatever those may be.

And what I want to talk to you about in today’s podcast is just simply questioning those rules.

When you tell yourself that you can’t do something because of some arbitrary rule that you’ve made up or that someone else has made up that really holds no basis in reality, it’s just something that you have created or someone else told you to control you, to prevent you from taking a chance.

And it’s, when you take this step and you start to identify those rules out there, when you start to ask yourself, you know: “Why am I telling myself this, why are other people telling me this, are they trying to protect me, are they scared themselves, what is the basis of this opinion?”

And when you start doing that, you’re going to start to really open your eyes to the possibilities that are out there for you, and you’re going to break through walls, you’re going to achieve things that you never thought you would be able to achieve before, and it’s going to be fantastic.

So that’s what this podcast is about, is about identifying those things, those rules that you live by every day that are really doing nothing but holding you back and you know, breaking through those, and letting go of those rules, challenging those rules and showing yourself that you know, it’s possible to do things that you didn’t think were possible, okay?

All right, so, let’s talk about some of these rules specifically, okay? I wrote down seven of them, that most, many of us deal with every day, including myself. And, you know, when I started my firm I had some of these rules floating around in my head and some of them are still there and you know, it’s a process working with these and getting over these and kind of installing new rules in your head, rules that tell you to challenge the status quote, to do whatever you want, you know?

To do whatever you want, it’s possible.

1. I Can’t Start Because the Timing Isn’t Perfect

Okay, rule number one: you know you can’t start something until the timing is perfect.

And this is one of those excuses that allow us to remain safe, right? Because if you don’t take a chance, if you don’t go out there and do something, you’re never going to fail. You’re going to maintain status quo. You’re going to feel real safe inside, until at some point you’re going to be, you’re either going to be forced to do something or you’re just going to wake up and ten years are going to be have passed you by and you’re going to be mad because you didn’t try it earlier.

And, you know, a good example of this and this is something that I’ve got in the mastermind group that I did.

We watched this video and it was about the plane crash that was in the Andes. And if you remember that story, it happened I think in the early 80s maybe, and it’s a story about where the people that survived the plane crush they ended up having to eat some of the other people that died in the crash, and I think it was called…“Alive” is the name of the book, and there is a movie called “Alive” too.

This movie wasn’t that movie, “Alive.” It was a movie, it was more like a documentary, and they had people on the film that actually survived. Because a couple of people actually survived. And the way that they survived was, one or two guys, maybe just one guy, actually climbed out of the Andes Mountains.

He didn’t have any winter gear. He didn’t have any climbing gear. He just knew that if he didn’t go and try to get, find help, that they would all just die. What they were basically doing was sitting in this plane, they ate all the food, and once all the food was gone, they started kind of eating people, and then as that started to diminish then they started wondering what else they were going to do.

And they kept waiting, you know? “Someone will find us,” or, “the snow will clear,” or something will happen. And they were just waiting for that perfect time to go and try to get out. And then eventually the one guy said “look, today is the day. Today is the day I am going to try to get out. And I may fail. I may die, but I’m going to try.”

And that’s kind of something I know that holds us back a lot too, you know?

“I need six more months of expenses before I can start my firm,” or “I need to wait until X, Y, Z happens.” It’s a different list for every person. And once you start to understand that, yeah, maybe there are a couple of things that maybe you do want before you get started, but at the end of the day not everything is going to be done.

You’re going to do some stuff on the fly, and once you get started you can realize that some of the things you thought you needed you actually don’t need at all. And then you’re going to have to pivot and you’re going to have to do something else.

So that’s kind of the rule number one that needs to be broken immediately. The timing will be perfect right now, so get started today.

There’s a quote, and this is from one of the podcasts I listen to, there’s a quote that I’ve heard a couple times, and it’s something like “there’s two great times to get something started. One of the times was ten years ago, and the other one is today,” okay? So you obviously can’t go back in time, so just get started today.

2. I Don’t Have Enough Experience

The second rule that I wrote down here was: “Oh, I don’t have enough experience”, or for me it was a little less “I don’t have enough experience” but for me it was like, “I look to young, people don’t want to hire me because I look to young, so that’s why I’m struggling.”

That’s something that I had, that I thought when I first started out. People come in, and I thought they would say, “Oh, you look too young. I’m not going to hire you.”

Or I don’t have enough experience, how can I, you know, people aren’t going to take me seriously. And this is also a rule that you’ll hear from other attorneys too, right? And these are people that are telling you this is one of the things that they just think exist. But the fact is, it’s not true.

Think about how you learned things when you were in law school. And a perfect example, I know that learning how to practice law is possible in a fairly quick amount of time, because I’ve done it. I’ve done it a couple of times.

I did it once first with the eminent domain job that I had with the Kansas Department of Transportation back in the day. I didn’t really know anything about eminent domain law. I was hired on to be their attorney for that specific area where we acquired new land for a highway project sometimes, we always try to buy it first, and if they wouldn’t sell it and it was necessary for the project, then we would go take it through the process of eminent domain.

And over about two to six months, I guess I would say, I became pretty good at eminent domain, and I did that in a couple of ways.

The first way was I had a book that someone had to put together. It was kind of like a memo of all the important court decisions on eminent domain law. And it also had some commentary about how that affected the cases after it and about how it changes the cases before it. This book was about a hundred pages long. And when I started at this job for the first month, all I did was read that book.

So I literally read it from front to back, and every time I hit a new case, I would go and read the case, all the facts and everything, and once I got to the end of the book, I would just start over, and I would read the whole book again.

And then I would talk about it with someone that knew this area of law and I would ask questions, and I would ask kind of whatever questions I had. Some of them were dumb, some were not dumb, and then I would try to apply this stuff to projects that we had, and in really quick amount of time I got pretty good.

Same with DUI law here, in Seattle. Although I practiced DUI law before, when I got to Seattle, you know, the laws are different. The procedures are different out here. So I bought some DUI book and I started reading them. I read them over and over and over again.

I had about six months or so from the time I moved out to Seattle, from the time I could get my license, so that’s what I did. I got those books, and I read them over and over again. When I got, when cases were cited, I went and read the cases. If I had questions, I found someone and I asked them.

So experience, while important, is not something that you should let hold you back. Because, you know, the first thing that we all learn about in law school, is that mistakes are bad. So traditionally, most of us do whatever we can to avoid mistakes anyway, right?

So if someone hires you you’re going to do anything you can to do your best. And, you know, people that have been practicing for forty years make mistakes every day. And people that have been practicing for four years still make mistakes every day, right? The way that you get better is to learn from your mistakes. No matter how long you’ve been practicing law.

So, get out there and start making mistakes. And you know, over time, you’re going to become a lot better attorney, and that’s the only way you can do it. You’ve got to keep learning every day.

Just like you’ve got to keep learning the business of law too, right? The business of being a lawyer and owning a law firm. You’ve got to keep reading, you’ve got to keep listening to podcasts like this, right, where we talk about things that aren’t law specific.

3. You’ve Got to Pay Your Dues First

Okay, let’s see. Rule number three: “You’ve got to pay your dues before your law firm will be successful.”

This is an old attorney kind of thing. And I’ve talked about this in a lot more detail in one of my other podcasts, one of the earlier podcasts. And what this basically, this is kind of one of things where you know, you hear all lawyers saying: “I don’t advertise, all my work comes from referrals and that’s the way all real good attorneys built up their practices you know, it’s tough at first, but you just do good work for one person, and then it will tell a person and then you do good work for another person and then pretty soon your reputation spreads and you know, you’re doing great work.”

That’s just, that’s ridiculous in today’s day and age, okay?

And it was ridiculous even then too. You’re stupid if you’re going to do that, because there are so many other tools out there to let people know who you are and what you do and to not take advantage of those tools is simply believing in this rule and not challenging it.

So, that one’s pretty short and sweet, okay?

Don’t be afraid to take advantage of the opportunities that are out there to grow your business. Whether that be radio ads, direct mail, search engine optimization, ad words, church bulliten advertising, TV, whatever you can think of.

I mean, farmers market, booth, these are all some of the things that I’ve done. I haven’t done TV, but these are all some of the things that I’ve done to let people know that I exist, and if you’re not doing some of those, if you’re not at least trying them out and testing them out to see if they work for your practice area and your geographic location then you’re missing out on some good opportunities.

4. Marketing a Law Firm is Not “Professional”

Okay, rule number four: And this is kind of a catch all for a couple things I’ve already been talking about, that’s this idea that marketing your practice and your business is not professional.

And again, this is just something that people made up. It’s not really based on any kind of I guess thing in reality, it’s just something that people said: “Hey, you know what? We’re a noble profession, us lawyers, we’re higher than most. And it is beneath us to advertise out services. It is. We’re better than that.”

And, you know, if you want to believe that, that’s fine. And I hope you do, because I will just continue to let people know that I exist while you continue to sit in your office and wait for the phone to ring.

That’s just a reality. If you don’t want to market, then we don’t want to eat. It’s how it goes.

5. I Haven’t Seen Immediate Ridiculous Success. I’m a Failure.

All right, number five: If I don’t see immediate success, I’m a failure.

This is one of those one that’s hard to get around for a couple of reasons.

The main reason is that if you’re not seeing success early, it’s really easy to get discouraged. You put that website up and you wait. You expect the phone to ring real fast. Put those radio ads out there and you expect to be flooded with calls the next day. And the reality of it is, it just doesn’t work like that.

In the real word things take time to work. Things take time to sink in. It takes time for people to hear your message and it takes time to get in front of people that need your message.

So, the sooner that you understand that, and the sooner that you give yourself the opportunity to continue to work hard, and the expectation that you’re going to see results down the road, the sooner off you’re going to actually start to see that success.

And I think that’s one of the things that really helped me. Because there have been times on numerous occasions where I got really freaked out, that I thought my business was going to close, and I wasn’t seeing immediate success from something that I was doing. Whether it was search optimization, or direct mail, whatever it was. I wasn’t seeing immediate success, and it gets scary, you know, you think: “Oh, I’m a failure, I’m doing all this hard work for no good reason.”

And the philosophy that I took it when I hit those kind of rough patches was to put my head down and to keep executing my plan. Because I thought about the work that I was doing beforehand and I’ve taken the time to put together a plan of action to, you know, get more clients, to open my business, to do those things.

And at the time that I created the plan, I did it with a clear head and I did it in a thoughtful way, and I was pretty sure that it was going to work. So what I did was put my head down, and I would just get to work, and I would work twice as hard.

And honestly, it was at those times then that I would usually break through some mile stone or something good would happen in the business. Okay? So just understand that just because something doesn’t appear to be working right now, doesn’t mean you’re a failure.

And let’s say it doesn’t work out at all, you’re still not a failure because now you know that that’s not going to work, you can move on to something else. And if you’re not trying, you’re dying, right? If you’re not trying to do stuff, you’re just going to be sitting there. You’re going to be sitting there doing nothing.

6. I Don’t Have Enough Time to Market

Okay, rule number six, and this is a big one I think that we all fall into. And that is the old adage of: “I just don’t have enough time to do all this stuff. I don’t have enough time to write a blog post. I don’t have enough time to do a podcast. I don’t have enough time to do whatever. I’m so busy doing all this stuff,” when the reality is, at the end of the day, most people I can’t remember the name of the… I can’t remember the name of this kind of law is of this idea.

But it’s the idea that we fill the time that we have available with the projects that we have in front of us. So for example, if you… I bet if someone told you look: “Look, if you would just get your work done, whatever you had to do for the day, you could leave whenever you’ve got it done, and you’ll still get paid a full day.” I can almost guarantee you that everybody will be done with their work in half the time.

Because, you know, you get on Facebook, and you look around, you get on Twitter and you look around, check out ESPN.com, check out Yahoo!, you look at your fantasy sports teams, you know, you read the newspaper, you go to the water cooler, you talk to your buddies, you text your wife or your girlfriend, or your boyfriend, or whatever, and next you know, it’s five o’clock, it’s time to go home, and the whole day has gone by, and you’ve got some stuff done but you know, you’re just felling busy because you’re filling up all that other time and so what you…

The earlier that you decide, “You know, I’m just going to make this happen, I’m going to find time for this, and I’m going to do whatever I can to be as efficient as possible to fit in this other thing that I want to do!”, the earlier you will realize that time or lack thereof is not something that holds anyone back.

If you look around at people that are successful and people that are doing really incredible things, they are still working within the time, same time constraints that the rest of us are. The only difference is they are choosing to use all of their time doing something that moves them toward their goal.

For example, look at me right now. It’s Sunday, it’s 9 P.M. and I’m doing this podcast. When I’m done with this podcast I’m going to do another podcast because I’m starting to do a DUI podcast, and that’s maybe something to talk about later, but I found that these podcasts are really, really helpful for exposure on the internet. Big time, big time helpful.

So I’m going to test it out for my DUI site and maybe even for my traffic site and see how that helps. But, you know, I could be watching the Grammy’s right now but I’m not. I’m working on this podcast. Because this is more important to me, and this is something that I want to do, I love helping you guys, I love talking about this stuff so I’m here instead of there.

And then last, but not least, some of the rules that we always kind of live by are not business savvy. They didn’t teach us how to do this in law school. So I’m just going to do the best I can, I’m going to throw some money at the problem and I’m going to just hope that everything works out.

We all know that if you want to learn something you’ve got to put your head down, you’ve got to put your head in the book, you’ve got to talk to people, you’ve got to experiment and you’re going to have to fail a little bit too.

And that’s the one thing. Nobody likes to fail. We are all so scared of looking stupid, we’re all scared of trying and it not working out and then what are we going to do? But if you want to become a savvy business person then you need to start working on your business. Work on your business as much as you work on your lawyer skills and pretty soon you’ll be a pretty good business person.

When I started my firm I’d never owned a business before. I’d never taken a business class. I’d never even taken a business class in college. I was a psychology major and a political science minor. I went to law school right after college and then I started being a lawyer.

So everything I learned about business I learned from books, I learned from seminars, I learned from coaching, I learned from mentors, I learned from just watching other successful businesses and trying to do what they do.

But, you know, I didn’t have any formal education, and you don’t need one either. But you’ve just got to decide that it is okay for you to become a successful business person. That, you know, to tell other people that you own your own law firm is not something to be ashamed of, because it’s pretty badass at the end of the day.

And in a couple of years when you are up and running and you’re successful, people are going to be jealous that you can take a couple of days off to watch your sick kid, or be jealous that you can go play golf on a Friday afternoon, like I’m going to go do this week.

People… the sooner you realize or just accept that other people’s opinions are not worth much, then the sooner that you’re going to see a lot more success in your life. I kind of just try to live by the principle, by a couple of ideas, right? I think about, is this good for me and my family, is this going to hurt other people, and is this something that I want to do?

And as long as those questions are answered obviously in a way that no one is hurt, then I go and do it. If it’s just something that someone has decided I shouldn’t do for some random reason, then I would probably go do it. And that makes my wife mad sometimes because sometimes I do things that she doesn’t like. But, you know, that’s just how I’ve chosen to live my life. I’m not going to be held down by these invisible rules. And I’m going to enjoy what I do, and I’m going to enjoy the people that I do it with and it’s all going to work out.

Okay, so think about it, as you listen to this, or when you are done today, think about what rules you’ve created for yourself that are holding you back from reaching your goals. Think about the rules that other people are imposing on you, that are holding you back and restricting you from reaching your goals or doing your best.

And then, also think about, what are you going to do today to start breaking those rules? Just take one small step, you know? Just think to yourself, you know, “what can I do to just test the waters? People are telling me if I do X then Y is going to happen. Well maybe, what if I just do a little bit of x? What will happen? Let’s see.”

And once you start doing that, once you start living by your own rules, you’re going to reach heights that you never believed. So, I’m excited for you, and I’d love to hear some of these rules that you think are holding you down and how you think you’re going to get over them, and you can do that on my Facebook page, facebook.com/lawfirmmarketingmastery.com or talk to me on twitter, you can email me, chris@lawfirmmarketingmastery.com . I had a couple people email me this week, which was great.

You can leave a comment on my website, you can do all of those things. Or you can just talk to your family about it, talk to your friends about it and the sooner you get started, like I said, the sooner you are going to kind of start achieving things that you never thought were possible.

Tip of the Week

Okay, that’s it for the feature segment this week. Let’s move on to the tip of the week. As promised, the tip of the week, we’re talking about a social media tool that you must use, and I already alluded to it a little bit. This week is Google+.

Google+ is amazing on a bunch of different levels. I think, at some point it may even take over Facebook. Although is not at this exact moment, it very well could. There are a couple reasons.

First reason is there is a lot more people that are getting on there. So the reach is much wider. Right now Facebook has like, I’m just going to make up a number, but it’s like 600-700 million people on Facebook, so chances are that if you know someone, they are on Facebook. That didn’t used to be the case for Google+ but that’s changing very quickly.

One of the reasons that’s changing is because Google+ is actually pretty cool. If you go look at it, it’s got a really east to use interface – they don’t do the stupid timeline like Facebook does, they don’t do the social graph like Facebook is starting to do. They just keep it real simple. It’s a tool to share information and keep in touch with your friends and communicate with your friends and your professional connections and your family, whoever you want to.

But it’s really great, so you should go check it out.

The third thing I like about Google+ is that is really good for SEO. Google+ is kind of a child of Google itself. So you know that Google has worked into their algorithms some bonus for using Google+ and sharing information on Google+.

And the more that you can tie into that, the better off your business is going to be, and that’s all I’m going to say about that right now, to kind of tease you to get into the webinar and signing up for the webinar that’s going to be on Thursday. I’m going to talk about Google+ a lot more in depth, I’m going to talk about how you can use it for your business, I’m going to give you some real specific tactics and strategies to maximize Google+ for your business.

So go sign up for the newsletter, or just go to lawfirmmarketingmastery.com and sign up for that. And hopefully I’ll see you on Thursday. There’s only 25 spots, I’ve already had quite a few people sign up so do it fast, okay?

That is it for today, thank you very much for listening, I really appreciate it. I hope you’ve got a lot out of this episode. This is something that’s really important – the mindset of a business owner and a law firm owner is just as important as the strategies and tactics that you’re employing.

You have to be, you have to have your mind right, as they say, if you want to get ahead, if you want to be successful. So work on that. Think about that. Think about where you’re coming from as you approach your business from a strategic stand point, from a philosophical stand point and your business is going to be a lot better.

Okay, if you liked the show please go follow us on iTunes, please leave me a review on iTunes, I’d really appreciate it, I know other people appreciated helps, tell iTunes that people like what they are hearing and also helps other people, it helps give other people an idea of what this podcast is about.

So go do that today, and then again, I’d love to hear from you on Facebook, facebook.com/lawfirmmarketingmastery and/or on Twitter, twitter.com/csmall.

Go say hi to me in either those places. As I started to travel this year I’m going to try to meet up with people that are around if they want to, just have a drink some chat and talk business and talk live, I’d love to meet the people that listen to this podcast, and you know, the connections, that’s what this whole life is about. So, don’t be shy, let me know that you’re out there and until next time, I will talk to you soon.